This project focused on developing a complete visual identity for Soluna, a brand centered around aromatherapy and holistic wellness. The objective was to create a cohesive and adaptable brand system that appeals to a younger audience while maintaining a sense of calm, balance, and natural elegance.
The design process began with research into the wellness and body care industry, followed by the creation of mood boards and visual direction. The resulting identity combines soft, natural tones with calming imagery to evoke relaxation and self-care. Typography was carefully selected to balance approachability and clarity, pairing a clean sans-serif with a more expressive, handwritten-style font to reflect both professionalism and personality.
A flexible logo system was developed, including black-and-white and color variations to ensure adaptability across different applications. The color palette incorporates earthy greens, soft neutrals, and subtle accent tones to reinforce the brand’s connection to nature and wellness.
Tools: Adobe Illustrator, Photoshop, InDesign