This project focused on designing a tri-fold brochure for Dazzling Nights, a seasonal light installation event held at the Jacksonville Arboretum & Botanical Gardens. The goal was to create an informative and visually immersive piece that captures the magic and excitement of the event while clearly communicating key details such as ticket pricing, hours, location, and event highlights.
The design uses a rich, dark color palette to reflect a nighttime atmosphere, allowing vibrant light elements and photography to stand out. Visual hierarchy was carefully considered through the use of boxed sections, headings, and consistent spacing to guide the viewer through the information in a clear and organized way. Decorative elements such as glowing string lights and layered photo frames were incorporated to enhance the festive and immersive feel of the brochure.
Content was strategically divided across panels to balance readability and visual interest, including sections for event highlights, accessibility information, and background details about both the event and location. The layout ensures that users can quickly scan for important information while still enjoying a cohesive and engaging visual experience.
Tools: Adobe Illustrator, PhotoShop, and InDesign